Badgerland
Trading Co.
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Represented manufacturers click on above links to see a little about each line and link to their web sites. |
Company profile and Business Plan
Marketing
Customers Badgerland Trading Company will sell plumbing supply products in Wisconsin and Upper Michigan. We have people who have worked in this area for over thirty years and have made many contacts and associations in that time. The Wisconsin market can be considered a fairly "traditional market." What we mean is that a manufactured product often follows a chain of distribution from manufacturer to distributor to contractor. Customers in the state do not easily change from following this pattern. That is why BTC's primary market is the distributor. Sales calls to the distributor will include discussions of the product features and benefits as well as how to handle any question the distributor may be asked. We will also be involved with making sure distributors have an adequate supply of inventory and that returns and defective products are expedited promptly. However, there is a change taking place in our market. In the past, distributors have been independently owned and operated, but recently many have shifted to larger network chains. This means that, as a representative, we have to flex to their way of business. Often times these distribution networks deal in volume purchasing, but also do not have the loyalty found with the independent owners. Network distributors often bleed other market conditions into our market. That is why working with the secondary market (specifying engineers, Mechanical contractors and major residential contractors) has become a vital part of our business. We have had excellent success working with specifying engineers and architects. This is a very important process in today's building procedures. BTC will do its best to obtain the specification. This will entail making sales calls with engineers, delivering catalogs and/or new product update and general discussing about the product. Working with the specifying engineers and architects will also help us to learn about future jobs and opportunities. Working with mechanical contractors can be just as profitable. We will work with mechanical contractors to get your product ordered. We will make field service calls to help with any questions that may arise. After the sale they can be a valuable tool to learn what advantages there are to a certain product, allowing us to use the information as a selling feature. |
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Send mail to
robb@badgerlandtrading.com with
questions or comments about this web site.
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